Aug 2025 – now
PPC Expert
PPC Studio
- 8+ lead generation campaigns
- 5+ sales campaigns
- 3x to 10x ROAS
PPC Expert at PPC Studio
Hi, I'm Rohit.
This is my journey.
I started in SEO, moved into Google and Meta Ads, and now spend my time connecting marketing to real results, and building tools along the way.
5+ yearsin digital marketing
SEO → Adswhere I started and grew
Rivo Leadsbuilt on the side
My journey
The journey so far.
From social media and SEO to paid ads, one step at a time. Here is where I have worked and what I learned at each stop.
Current role
Jun 2022 – Jul 2025
Digital Marketing Analyst
Vidyavision (Stratus Info Technologies)
- 12+ universities and B-schools run on ads
- 9,504+ leads and 2,212+ applications
- 2.92 ROAS, 191.43% ROI
- SEO for 200+ entrance and 60+ board exam pages
Feb 2022 – Jun 2022
SEO Support Executive
Apex Info-Serve Private Limited
- Led SEO for 10+ website projects
- 2,000+ quality backlinks built
Jan 2022 – Feb 2022
SEO Executive
Corporate Ranking
- SEO strategy for 20+ client projects
- 800+ quality backlinks created
Sep 2019 – Mar 2020
Social Media Executive
Bada Business Pvt. Ltd
- 3,000+ YouTube subscribers gained
- 1,000+ leads for a company event through social media campaigns
What I've built
Rivo Leads
A lead CRM I designed and coded myself, to fix a problem I kept seeing: enquiries arriving from ads, calls and WhatsApp, then going cold.
Personal projectBuilt from scratchPHP + JavaScript
Capture every lead
Website forms and a signed webhook feed leads in automatically.
Pipeline board
Move leads through your own stages, drag and drop.
Follow-up reminders
Tasks and a calendar, so no enquiry goes cold.
WhatsApp, email, SMS
Reach out to a lead without leaving the screen.
Source tracking
See which Google, Meta or UTM campaign brings paying customers.
GST invoices
Create invoices and follow payments from the same place.
See Rivo Leads A personal project, not related to my employer.
Skills & tools
What I know and work with.
Five years across paid media, search and tracking, plus the code to build my own tools.
Paid media
Planning, running and improving ad campaigns that are judged on customers, not clicks.
- Google Ads
- Meta Ads
- Search
- Display
- Shopping
- YouTube
- Retargeting
Search & analytics
Getting found, then measuring what actually happens after the click.
- SEO
- Google Analytics 4
- Tag Manager
- Conversion tracking
- Reporting
Build & automate
Turning repeat work into tools, so less time goes on manual follow-up.
- PHP
- JavaScript
- CRM
- Automation
- Web forms
Writing
What I'm sharing lately.
Notes on ads, tracking and building, straight from my LinkedIn.
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