Google and Meta Ads
Search, Maps, YouTube, Facebook and Instagram, set up around the enquiries you actually want.
- Keywords and audiences that match real buyers
- Calls, WhatsApp and forms tracked
- Weekly changes based on lead quality
Google AdsMeta Ads
Performance marketing for local businesses
More local enquiries. More real customers.
I run Google and Meta ads, build the website and CRM behind them, and track every enquiry till it becomes a customer.
From first click to customerIllustration
28New enquiries
11Qualified
4Won
Rohit MeherPerformance marketer · Google and Meta Ads
10,000+Leads generated
10XPeak ROAS
191%Peak ROI
5+Years in digital marketing
Working with businesses inIndiaUAECanadaUSA
What I do
One partner for ads, website and follow-up.
Most local businesses lose enquiries in the gaps between the ad, the website and the phone. I handle all three, so nothing falls through.
Websites and landing pages
Fast pages built to turn a click into a call, a booking or a form fill.
- Designed for phones first
- Clear offer, proof and one action
- Connected to tracking and your CRM
CanvaSemrushGoogle Tag Manager
Tracking and CRM
Every enquiry in one place with follow-up reminders, using Rivo Leads.
- Know which ad brought which lead
- Reminders so no enquiry goes cold
- See cost per customer, not just cost per click
Google Tag ManagerGA4Looker Studio
Automation
Email follow-ups, LinkedIn posts and alerts that run for you, using Rivo Automation.
- Follow-ups on day 3, 7 and 12
- Nothing goes out without your approval
- Alerts on Slack, Telegram or email
ZapierClaudeChatGPT
Reporting
A plain-English monthly report on what you spent, what you got and what changes next.
- Cost per enquiry and per customer
- What worked, what did not
- Clear next steps
Looker StudioGoogle SheetsGA4
Who I help
Built around your kind of business.
Choose yours to see what usually goes wrong, what I run, and what we track.
Clinics and dental
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Calls and WhatsApp enquiries that never turn into appointments
- Ads showing to people far outside your area
- No idea which ad brought which patient
What I run
- Google Search ads for the treatments people look for
- Google Maps and Business Profile visibility
- Meta lead ads for consultation offers
What we track
- Calls and WhatsApp clicks
- Booked appointments
- Cost per appointment
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
See the dental result below: cost per lead fell from ₹2,247 to ₹510.
Education and coaching
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Many enquiries but few admissions
- Budget wasted in the off-season
- Counsellors who follow up too late
What I run
- Google Search and YouTube for course and city searches
- Meta lead forms for demo classes and webinars
- Retargeting people who visited but did not apply
What we track
- Enquiries, applications and admissions
- Cost per application
- How fast each lead is called
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
Across education campaigns: 9,504+ leads and 2,212 applications.
Real estate
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Leads who never visit the site
- Expensive clicks on broad terms
- Leads gone cold by the time sales calls
What I run
- Google Search for project and location terms
- Meta lead ads with site-visit offers
- A WhatsApp follow-up flow
What we track
- Qualified leads
- Site visits booked
- Cost per site visit
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
E-commerce and D2C
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Spending on ads with unclear ROAS
- Visitors who add to cart and leave
- Creatives that stop working
What I run
- Google Shopping and Search
- Meta catalogue ads and creative testing
- Retargeting for carts and product views
What we track
- Orders and revenue
- ROAS
- Cart and checkout drop-offs
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
Peak ROAS reached: 10X.
Restaurants and cafes
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Empty tables on weekdays
- Delivery apps eating into margins
- Ads reaching people who live too far away
What I run
- Meta ads within a radius of your outlet
- Google Maps and local search
- Offers that bring people back
What we track
- Calls and direction requests
- Table bookings
- Offer redemptions
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
Salons, spa and fitness
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Empty slots through the week
- Walk-ins that are never tracked
- Membership enquiries nobody follows up
What I run
- Meta ads for offers and trial sessions
- Google Maps and local search
- A WhatsApp booking flow
What we track
- Bookings and trial sign-ups
- Membership conversions
- Cost per booking
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
Travel and hospitality
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Demand that swings with the season
- Competing with the big booking sites
- Enquiries from the wrong places
What I run
- Google Search and YouTube for destinations
- Meta ads to the right audiences
- Retargeting past visitors
What we track
- Enquiries and bookings
- Cost per booking
- Which markets convert
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
Experience includes Abu Dhabi tourism campaigns.
Home services
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Leads from outside your service area
- Price-shoppers who never book
- Missed calls
What I run
- Google Search and call ads
- Targeting only the areas you serve
- A WhatsApp quote flow
What we track
- Calls and quote requests
- Jobs booked
- Cost per job
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
Professional services
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Only referrals, no steady pipeline
- High cost per enquiry
- Calls from people who are not a fit
What I run
- Google Search on high-intent keywords
- Meta and LinkedIn for authority content
- Landing pages that qualify the visitor
What we track
- Qualified consultations
- Cost per consultation
- Source of each client
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
Immigration and study abroad
What usually goes wrong, what I run, and what we track.
What usually goes wrong
- Many cheap leads who are not eligible
- Counselling slots wasted on no-shows
- Different rules for each country
What I run
- Google Search by country and programme
- Meta lead forms with eligibility questions
- WhatsApp reminders before each call
What we track
- Eligible leads
- Consultations held
- Cost per eligible lead
Step 1Audit your profile, ads and website
Step 2Set up tracking and a fast follow-up flow
Step 3Launch, then improve weekly on lead quality
Websites
Websites built for local businesses.
Fast, phone-first sites with one clear action and tracking from day one. These are working demo sites for made-up businesses, so you can see the kind of site I build. Tap one to open it.
Budget calculator
See what your budget can do.
Pick your business and your daily budget. Get an estimated range for enquiries, customers and cost per customer, in seconds.
Your estimate
Free, in secondsChoose your business and budget, then press Calculate.
Spend, clicks, enquiries and customers appear here.
Where should I send your result?
Add your details to see the full estimate. I will also WhatsApp you a short note on how to improve it. No spam.
Free website check
Is your website ready for ads?
Type your address, get a report in seconds. Free, and no sign-up.
Mobile setupSpeedTrackingContact
Example reportsample
6 of 9 basics look goodScore out of 100
- ✓Secure (https)
- ✓Phone-friendly
- ✓Server response
- !DescriptionThe search description is missing or very short.
- ✕Tracking installedNo Tag Manager, Analytics or Meta pixel found.
Check my website
The Rivo suite
Three tools I built. One login.
Capture the enquiry, watch the ad spend, and automate the follow-up. Rivo Leads has a 7-day free trial, no card needed. Rivo Ads and Automation are add-ons for now.
Today5 follow-ups
CRM
Rivo Leads
A CRM for what happens after the enquiry.
- Leads from ads, calls, WhatsApp and forms
- Reminders so no enquiry goes cold
- See which source brings paying customers
Plans from ₹149 a month after the 7-day trial.
Spend₹84k
Conv.312
ROAS4.2x
Google Ads
Rivo Ads
Every client's Google Ads on one screen.
- All clients, urgent first
- You approve every change, and it can be undone
- Client reports in one click
Add-on for now. Own package coming later.
- Draft written
- You approve
- Posted to LinkedIn
Automation
Rivo Automation
Follow-ups and posts on autopilot.
- Drafts first, you approve
- Test runs never send
- Every run is logged
Add-on for now. Own package coming later.
Try it
Tap a lead to move it forward.
This is a small sample of the Rivo Leads board.
Results
Real campaigns. Real numbers.
A few results from campaigns I have run.
Education22% of leads applied
10,000+ leads
10,000+ leads
2,212 applications
2,212Applications
2.92ROAS
191%ROI
₹30L+Ad spend
Dental77% lower cost per lead
₹2,247 → ₹510
Cost per lead, November to June.
Also:Abu Dhabi tourismE-commerce campaigns
About me
Hi, I'm Rohit.
Performance marketer for local businesses. I started in SEO, then moved into Google and Meta ads. I connect ads to real customers, with tracking.
ExperienceThe journey so farKeep scrolling
Sep 2019 – Mar 2020Social Media Executive
Bada Business Pvt. Ltd
- 3,000+ YouTube subscribers gained
- 1,000+ leads for a company event through social media campaigns
Jan 2022 – Feb 2022SEO Executive
Corporate Ranking
- SEO strategy for 20+ client projects
- 800+ quality backlinks created
Feb 2022 – Jun 2022SEO Support Executive
Apex Info-Serve Private Limited
- Led SEO for 10+ website projects
- 2,000+ quality backlinks built
Jun 2022 – Jul 2025Digital Marketing Analyst
Vidyavision (Stratus Info Technologies)
- Ads for 12+ universities and B-schools
- 9,504+ leads and 2,212+ applications
- 2.92 ROAS and 191.43% ROI
- SEO for 200+ entrance and 60+ board exam pages
Aug 2025 – nowPPC Expert
PPC Studio
- 8+ lead generation campaigns
- 5+ sales campaigns
- 3x to 10x ROAS
Discovery and audit
Free call and review of your ads, website and Google profile.
FreeStrategy and funnel plan
A written plan from first click to closed customer.
Week 1Tracking and setup
Pixel and Tag Manager. Calls, WhatsApp and forms tracked.
Week 2Launch and optimise
Campaigns go live. Weekly changes based on lead quality.
WeeklyReport and follow-up
Monthly report on cost per enquiry. Rivo Leads for follow-up.
MonthlyIs this for you? Likely yes if
- You run a local or service business, or an online brand
- You want enquiries you can trace to an ad
- You can answer calls and WhatsApp quickly
- You are ready to spend on ads and improve week by week
Probably not a fit if
- You want guaranteed results in a few days
- You have no way to follow up on enquiries
- You want the cheapest possible lead, whatever the quality
- You are not ready to track what comes in
Latest from LinkedIn
What I'm sharing lately.
Questions
Questions people ask before we start.
Which businesses do you work with?
Local and service businesses and brands in education, eCommerce, D2C, healthcare, tourism, real estate and more, across India, the UAE, Canada and the USA.
Which ad platforms do you manage?
Google Ads (Search, Display, Shopping and YouTube) and Meta Ads (Facebook and Instagram), including video ads and retargeting.
How do you track enquiries?
Pixel and Tag Manager are set up in week 2, so calls, WhatsApp chats and forms are tracked. You see the cost per enquiry, not just clicks.
What happens in the Growth Audit?
I review your business, your market and your Google setup, find growth opportunities, and then we talk for 15 to 20 minutes. It is free.
What do I get every month?
A monthly performance report on cost per enquiry, plus weekly changes to your campaigns based on lead quality.
What are Rivo Leads, Rivo Ads and Rivo Automation?
Three tools I built. Rivo Leads is a CRM for enquiries and follow-ups. Rivo Ads shows every client's Google Ads on one screen. Rivo Automation runs repeat jobs like email follow-ups and LinkedIn posts, with your approval. Rivo Leads has a 7-day free trial and plans start at ₹149 a month. Rivo Ads and Rivo Automation are add-ons for now, and they will get their own packages later.
How do I get started?
Request a Growth Audit, message me on WhatsApp, or book a call. I will review your business before we speak.